[Download] "Behavioral Advertisement Regulation: How the Negative Perception of Deep Packet Inspection Technology May Be Limiting the Online Experience." by Federal Communications Law Journal " eBook PDF Kindle ePub Free

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eBook details

• Title: Behavioral Advertisement Regulation: How the Negative Perception of Deep Packet Inspection Technology May Be Limiting the Online Experience.
• Author : Federal Communications Law Journal
• Release Date : January 01, 2010
• Genre: Law,Books,Professional & Technical,
• Pages : * pages
• Size : 359 KB

Description

I. INTRODUCTION Like antibiotics, cars, and the microwave, the Internet has revolutionized the way people live. Over the last decade, the online community has become a day-to-day utility for the average person who, on any normal day, sends e-mails, makes calls, orders groceries, makes reservations, catches up on the news, and goes shopping. However, as technology becomes more advanced, the risks associated with it also increase. Laws must be carefully drafted to allow the continued development of technology while insuring that people are protected online. Policymakers who are fearful of the consequences of having personal information available online have made protecting that information a top priority. In their quest to limit information breaches online, government officials have recently focused on behavioral advertisements as the issue du jour. Behavioral advertising is a broad concept on the Internet, though, and defining what the government means by regulation in this space is complicated.

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